An SWS survey disclosed that 40 percent of adult Filipinos or 21 million of the Philippine population still believe in Cupid, the Roman god of love.

Visayas registered the highest number of Filipinos (49 percent) who said they still believe in Cupid, followed by 47 percent in Metro Manila and 36 percent each in Balance of Luzon and Mindanao. Belief in Cupid was relatively higher among class E (46 percent), compared to class D (39 percent) and class ABC (36 percent). Women (41 percent) said Cupid still rings true to them. The females slightly edged the men who registered 40 percent. The survey used face-to-face interviews of 1,200 adults divided into random samples of 300 each in Metro Manila, the Balance of Luzon, Visayas and Mindanao and which was conducted from November 30 to December 3, 2007.