The premium jeans brand from Los Angeles, California, 7 For All Mankind (7FAM) is now in the Philippines with the opening of its first local stores at Greenbelt 5 and Robinson’s Place Midtown Wing.

The jeans brand is patronized by Hollywood stars such as Charlize Theron, Jennifer Garner, Cameron Diaz, and Angelina Jolie. A short fashion and art event held last Friday, March 6, at the Gallery, Greenbelt 5 in Makati City showcased some of its wide-array of denims for women and men in a fashion show — Bootcut, Flynt, Relaxed, and Austyn or Standard jeans.

Lani Mercado who’s a self-confessed 7 For All Mankind jeans user for years graced the event together with children Bryan, Inah, Jolo and girlfriend Lovi Poe.