ABS-CBN recently launched its Christmas station ID (SID) for 2009.
It was put together by its Creative Communications Management (CCM) group headed by Robert Labayen. This year’s SID features not only the Kapamilya network’s stars and broadcasters, but ordinary people from different sectors as well with the song titled “Bro, Ikaw and Star ng Pasko” (Lyrics: Robert Labayen, Composers: Marcus Davis and Amber Davis). The song was performed by ABS-CBN talents, which include Piolo Pascual, KC Concepcion, Mark Bautista, Jed Madela, among others. The SID’s aim is to encourage the Filipinos to bounce back after the recent calamities (Ondoy, Pepeng, Ramil, and Santi) and to remind the viewers that “goodness shines the brightest in the darkest hours.”