Araneta Coliseum is now SMART Araneta Coliseum

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The Big Dome or the Araneta Coliseum is now known as SMART Araneta Coliseum as part of a naming rights deal.

The change of name is valid for at least five years starting July 23. Araneta’s partnership with Smart will reportedly provide the legendary coliseum with resources to improve access to the upper box and general admission. A huge parking lot will also be constructed. Smart on the other hand, will get a property to promote its products and services and enhance name recall. It will be mutually beneficial for both parties.

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