Clothing brand Bayo has issued an official statement apologizing for their ad campaign, “Whatâ€™s Your Mix?”
The controversial ads featured mixed-race Filipino models with taglines “30% Indian, 70% Filipino” and “50% Australian, 50% Filipino (as in the case of Jasmine Curtis).”
Here is their official statement:
â€œWe at BAYO deeply apologize for the message our campaignâ€”â€˜Whatâ€™s Your Mix?â€™â€”has unintentionally conveyed. We would like to express our regret to those who have been offended or felt discriminated against.
â€œOur company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.
â€œWe thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity.â€
The issue has spawned a number of Facebook and Twitter memes, which include Bernardo Bernardo (50% Bernardo, 50% Bernardo), Kuya Germs (50% German, 50% Moreno), and Claudine Barretto (50% Actress, 50% Action Star).