LBC Express pulls out TV commercial

LBC Express Inc. has ordered its advertising agency to stop the airing of its controversial TV commercial showing a grade school spelling bee parody.

This is in response to the letter received by the company from Department of Education Secretary Jesli Lapus asking for the immediate pullout of the said TV commercial as it may give students bad spelling habits.

In the TV commercial, an emcee played by Edu Manzano is asking a young contestant to spell the word “remittance.” The student, after pausing and remembering how his mother receives money remitted to her by their father abroad through an LBC branch, answers, “Remittance: Capital L-B-C,” and Manzano acknowledges with a “Tumpak!”.

In two other versions, contestants are asked the spelling of words “affordable” and “convenience” to which they answer the same — “Capital L-B-C”.

Luckynotm3

6:00 bof

10:00 1 LITER OF TEARS!!!!!!!!!!!!!!!!

NUOD PUH KAU PLEASEEEEEEEEEEEE!!!!!!!!!!!!!

:DDDD
terastary

sa Post Office n lng kayo hulog sulat, postal id, pdala package etc. ok
heloooooo

ANG BABAW TALAGA NG MGA TAO SA PILIPINAS….kung ang bata matalino kayang I SPELL yan….jan matetest ang mga bata kung talgang OPEN SA LAHAT NG BAGAY.
jsusies

ah ok….mabuti na rin ang ganun
John

heloooooo Says:
May 24th, 2009 at 10:03 am

ANG BABAW TALAGA NG MGA TAO SA PILIPINAS….kung ang bata matalino kayang I SPELL yan….jan matetest ang mga bata kung talgang OPEN SA LAHAT NG BAGAY.
—————————————————————————————

but still, di lahat ng bata eh matatalino.. kaya nga BATA eeh! di alam kung ano ang tama sa mali(without the supervision of their parents). mabuti na tong na pull out ang commercial eh nonsense naman to eh. di pa kapupulutan ng aral. media plays a big role in our society, kaya tama lang na i pullout ang commercial na to.
hugger

uo nga noh….Tangels naman ng mga bata kung ang spelling sa Remittance is capital L-B-C. kahiya sa mga foreigners.
sabatera_01

@ JOHN

TUMPAK!
charo santol

buti naman na pull out yung commercial ng lbc kasi hindi naman tlaga maganda isa pa baka makasanayan ng mga bata!!
mOi

sus pag nga nagtetext iba iba na spelling dami naman arte!!
prettychill

glad to hear na pull-out ung commercial and thank you sa LBC at hindi nila ginawang issue ung request ng dept of education…actually, i saw d commercial nung nagbalasyon ako sa pinas, and i told my friends nga na mali ung commercial kasi baka gayahin ng mga bata, which is wrong spelling naman…anyhow, it’s a good thing na naintindihan ng LBC ung point ng dep-ed…bawi na lang kayo sa sunod nyong commercial.. :)
Luciano

Iwan ko ba! ang kitid talaga nang utak sa nga pilipino kaya walang asinso! masmaganda nga yung ganon para ma dagdagan ang talento nang nga bata syempre doutb ang nga bata kung bakit ganyan ang speeling, so mag clrify yan sa nakakatanda after that hindi lang tamang speeling ang matutunan nang nga bata kunti pati talent nila magiging matalino sila sila sa pag create nang ibang words na magiging magpapalawak sa kanilang pag iisip o di kayay magiging magaling silang mag patawa gamit ang katalinuhan sa pag iisip.

Diba? ok sigi na isipisip…….

Luciano From Bahrain
yuff

and2 n nmn ung desperadong Luckynotm3 n ng.eendorse ng ndi nmn patok na plabas
wtF

@ Luciano

mag icp k nga.. BATA nga eh.. pno mag clarify s mmtanda eh d p nga nila
alam ang tama sa mali, syempre pg nakita nla un iicpin nilang tama un kc nga may word pa na “tumpak”.. d mo mssvng mgttnong lgi yan, mnsan pa wlng bantay, tpos un ang natatak s icp nla… mag icp muna bago mag post d2.. sus nmn..
Kusanagi

YouTube vid, please? XD
FLOP means GMA Films

luciano sinadya mo bang maliin ang spelling ng spelling? sabi mo kasi speeling twice. anyway, tama lang na ipull out ang commercial na ito. unang kita ko pa lang dito nakita ko na agad na di magandang halimbawa ito sa mga students. mag western union na lang kasi. hehehe… joke!
jay

Sobra naman yung ginawa nila. Masyado nilang ina-underestimate ang mga kabataang pinoy. Hindi po sila ganun kabobo. Kung gagayahin yun, siguro for fun lang. Kung maging bobo man sa spelling ang kabataang pinoy, ang dapat sisihin ay ang educational system o ang kahirapan.
ARCO DARCO

HUWAG NIYONG MALIITIN ANG MGA BATA! NANONOOD BA KAYO NG (KAKASA KA BA SA GRADE 5) MAGMAGALING PA YUNG MGA ESTUDYANTE. HUWAG MALIITIN ANG MGA BATA OK? MASMALAWAK ANG PANG-UUNAWA NG MGA BATA KAYSA MATATANDA. ALAM NILA ANG TAMA AT MALI, NASA MAGULANG YAN AT KAPALIGIRAN.

ANYWAY WHAT IS DONE IS DONE. GOOD LUCK LBC.
You’re such A LoSER!

winner!!
John

pano inuunderestimate? hahaha.. siguro grades 3,4,5 & 6 marerealize na mali un.. eh pano mga nasa preparatory years?
miguel

It’s actually more an issue of responsible advertising rather than it is an issue of a child’s capacity to comprehend and separate fact from fiction… No one is degrading the ability of child’s mind to spell correctly and to retain and relay information.

But the fact that media plays a very important role in the shaping of young minds means that media should be more responsible of what they release to the public. The commercial in question actually implies that it is okay to be illiterate for the sake of money, which is not good values. Media should be more responsible of the things they put out.

I applaud LBC for seeing it that way.
miguel

By the way, I came from an advertising background. So don’t try to question my integrity. :)
Walang Panama

Actually as I see it, the commercial is trying to inject the creativity input on it, but unfortunately it sacrifice the right way of delivering the message. At first glance, the LBC way (“spelling bee”) does not really sound good but they just play it to get into the market core, which I think is not effective at all. Marami pang pwede gawing creative input or atake sa mga commercials. Do not just limit to something that it would not be effective in the end.

Miguel, I also studied the fundamentals of and comprehensive advertising. I can only say na mali ang atake ng creative inputs nila.
miguel

walang panama,

i’m glad you also feel the same way i feel, although i think i came from a more watchdog perspective (hindi ako taga-adboard though. hahaha). nevertheless, you are right to say that it was a poor attempt at creatively delivering the message.
flarezz

mali naman tlga.. it’s not a good trade mark for the company…

very prone for misinterpretation.

sino kaya nagpropose ng commercial n yan..?
Jaime

Wow ang galing nmn ng CHED at DepED nagawa nilang punahin ung simpleng commercial. Eh ung hinaing kaya ng mga Guro at Mag aaral ng Pam publikong Paaralan kailan nila bibigyan ng pansin?. May panahon silang manood dapat may panahon din silang ausin ang problema sa edukasyun.
strike

LBC is exerting much effort to offer the public of their money transfer. Aside from bad influence of the commercial to the children obviously this a desperate move
Totoy Bolante

Kung ano-ano pa ang sadsad nyo, the thing is, non-sense ang commercial. D ko nga gets kung bakit sa LBC ako magtitiwala, eh pagspe-spell palang bagsak na!!
miguel

Ad agency nag conceptualise. Approval ng client.

To be fair, LBC needs to advertise their services to the public. It’s not really a desperate move because all for-profit corporations need to market their services to people. The issue here is more an issue of responsible advertising than so-called “desperation.”
GME: Most corrupt network in the Phils

Sana alisin nalang lahat ng Commercials ni Ma.rian Rive.ra kasi mukha palang nya, halatang mapag-mura at basta.rda na ang attitude ..
The Bus Driver

this is a good news…. i knew it, this will end that low IQ commercial….
ABS CBN THE BAYOT NETWORK

GME: Most corrupt network in the Phils:

Sana ikaw at ang Idol mo ang alisin sa Mundo dahil gaya ng Idol mo Undergrad ng Elementary na Anak ng Katulong na nabuntis ng Amo kaya Unwanted Child o Illegitimate.
Sa Kanto humubog ang pagkatao kaya magaling mag Tong-its at tumuhog ng magpipinsan.
Namatay ang BF dahil sa sama ng loob sa kanya.
Abortionist!
nothingness06

di ko masasabing maganda ang commercial pero pagdating sa recall mabenta ang ad na un…sayang nga lang at masaydong conservative ang mga pilipino pagdating sa mga ads na nilalabas nila bilang lang ang magaganda at nagkakaaward sa cannes…isa sa mga reasons kaya d tayo umuunlad masyado tayong takot sa risk…just my observation when it comes to philippine commercials!
monica

the idea of the comm. is good but the way they delivered it is not that really good.
Flooder

Paki ayos muna mga spelling ng mga posts ninyo bago kayo mamuna. P*ta naman. Bwahahahahahaha.
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ANGELO

KUNG MGA MATATANDA NGA NAGKAKAMALI…BATA PA KAYA..AND
AND BATA AY DI NAGSASALA NG TINATANGAP NILA…KAYA NGA BATA EH..
WE NID TO TEACH THEM THE RIGHT THING…

Mukamo Philippines

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LBC Express pulls out TV commercial