PBA Legends for San Mig Coffee (TV Commercial)

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Philippine Basketball Association (PBA) Legends Alvin Patrimonio, Hector Calma, Chito Loyzaga, Peter Martin, Allan Caidic and Samboy Lim star in the very first ad campaign of San Mig Coffee Black Coffee.

Shot only on one day, the legends themselves were enough of a big idea. The whole commercial shows the still-agile basketball stars in their relaxed mood, the personification of staying power, a trait the company wanted the San Miguel Black Coffee to imbibe. Alvin, in his heyday was known as the Captain, Chito as The Dynamite, Hector Calma as the Director, Allan Caidic as the Triggerman, and Samboy Lim as the Skywalker.

Posted in Television