Smart Communications, Inc. and broadcast company 360media Corp. launched the first commercial mobile TV service in the country.

Smart myTV enables mobile phone users to watch their favorite television programs anytime, anywhere. The service which is pegged at 488 pesos a month gives Smart subscribers with their Nokia N92 handsets the chance to enjoy the following TV channels: CNN, MTV Philippines, Cartoon Network, National Geographic Channel, Pinoy Box Office, The History Channel, Solar Sports, Basketball TV, ETC and Jack TV. They also plan to include the PBA games in its upcoming season. Initially, Smart myTV can be viewed in Mega Manila (extending to North and South Luzon Expressway), Cebu, Davao,Tagaytay, Batangas, and Baguio City. Boracay and Cagayan de Oro will soon be covered. “To give our subscribers an opportunity to try out the service, the service will be free until August 31,” said Danilo J. Mojica, head of Smart’s Wireless Consumer Division.