Team Kapamilya dominates NUTAM

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According to a report released by AGB Nielsen Media Research, ABS-CBN, still emerged as the King of the Nationwide Urban TV Audience Measurement (NUTAM) study in 2007.

Kokey, Princess Sarah and Sana Maulit Muli garnered impressive ratings to solidify its grip on the nationwide-rating race. The figures clearly demonstrated ABS-CBN’s dominance outside the Mega Manila area. For Urban Visayas, ABS-CBN network posted a 60 percent grade while GMA-7 accumulated only 26 percent. Urban Mindanao painted a similar story with ABS-CBN registering a commanding 66 percent as compared to GMA-7’s 23 percent. In Urban Luzon, GMA-7 tallied 42 percent while ABS-CBN trailed with 40 percent. Mega Manila however, is undoubtedly the turf of the Kapuso Network with a 47 percent audience share compared to ABS-CBN’s 34 percent overall.

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