Unilever Philippines suspends advertisements from Willing Willie and other Live Game Shows

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Unilever Philippines (makers of Axe, Best Foods, Clear Shampoo, Cream Silk, Dove, Lady’s Choice, Lipton, Ponds, Rexona, Selecta, Sunsilk, Surf, Vaseline, and other products) has decided to temporarily suspend the airing of their products’ TV commercial starting April 11 on Willing Willie and other reality-based live game shows across all networks.

The suspension will take effect until stricter and objective self-regulatory guidelines across networks are observed and the proper enforcement by the relevant government agencies of existing content regulations. The company also recognized that the Jan-Jan incident has drawn mixed reactions from different sectors in the society. Aside from Unilever; Mang Inasal, Procter & Gamble Philippines and Cebuana Lhuillier earlier suspended their sponsorship of TV5’s Willing Willie.

Posted in Television