One of the Philippines’ leading magazines on entertainment, YES! compiled a list of the Top 20 Celebrity Endorsers (local) in their October 2008 issue.
The list was based on who are always in demand, being effective product endorsers as revealed by executives from the advertising industry who were interviewed by the said magazine. The executives were also asked to describe how they choose a certain celebrity, and to explain why consumers oftentimes believe in the statements of these stars in their commercials.
Based on the estimated total income for 2008, among those who made the list are Sharon Cuneta, Aga Muhlach, Kris Aquino, Piolo Pascual, Marian Rivera, and Dawn Zulueta. For the complete list, grab a copy of the October 2008 issue of Yes! magazine.