Yes! magazine October 2008 – The Top 20 Celebrity Endorsers

One of the Philippines’ leading magazines on entertainment, YES! compiled a list of the Top 20 Celebrity Endorsers (local) in their October 2008 issue.

The list was based on who are always in demand, being effective product endorsers as revealed by executives from the advertising industry who were interviewed by the said magazine. The executives were also asked to describe how they choose a certain celebrity, and to explain why consumers oftentimes believe in the statements of these stars in their commercials.

Based on the estimated total income for 2008, among those who made the list are Sharon Cuneta, Aga Muhlach, Kris Aquino, Piolo Pascual, Marian Rivera, and Dawn Zulueta. For the complete list, grab a copy of the October 2008 issue of Yes! magazine.

 

 

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  • sows

    first

  • kapamilya4eevr

    bakit nasali ang malansa?pili pinapasikat pero wlang k at t.h acting

    go kapamilya..one team..team kapamilya

  • d ‘who

    itong YES MAGZINE nato, kahit kelan walang ka-kwenta kwenta! yun lang

  • d ‘who

    nun 100 most beautiful nila dati wala si angel locsin dun, nakuu sabotahe!

    kaya wala kong katiwatiwala sa YES MAGAZINE nato eh, me pinapanigan!

    GMA sucks! YES MAG yucks!

    grrrrrr!

  • lancelot

    September 24th, 2008 at 1:24 pm

    itong YES MAGZINE nato, kahit kelan walang ka-kwenta kwenta! yun lang

  • d ‘whonghang

    sige nga d ‘who
    gumawa ka nga ng masmagandang magazine

  • chinita1

    nakakapagtaka tlga na wala si angel Locsin sa top 20 ng YES….ang daming major endoresers ni Angel tapos wala sya man lng sa top 20…OA mxado ang YES ah…

  • katrina halimaw

    nakita niyo na ba yung new maxipeel commercial…

    ahaha…
    boses lalake talaga!
    sabagay, bebenta sa masa…
    parang tinapa…

  • katrina halimaw

    parang ako lang
    mukhang tinapa

  • d ‘who

    wala si angel dun sa 100 most beuatiful nila nuon, tapos wala na naman si angel ngaun sa top 20 endorser! tsk tsk kaduda-duda talaga!

    sinuhulan na naman ng gma iton yes mag nato, sus sardinas lang pala katapat nitong yes mag nato eh.

  • d ‘who

    pag ako gumawa ng sariling kong magazine, NO magazine un title hahaha.

  • d ‘who

    pangit talaga nitong magazine nito, me pinapanigan..

    dapat dito pinangbablot ng tinapa at daing eh..

  • d ‘who

    tae talaga ang YES mag nato..

  • kyra

    grabeh naman kung bakit nawala si angel e nasa kanya lahat ng major endorsements no wonder na galit din ang YES magazine kay angel

    hay naky hope mabili mag na yan tamo yung 100 most beautiful ng Yes nilalangaw sa mga magazine stand hanggang ngayon

  • kyra

    to: YES MAGAZINE

    wag naman ssanang obvious na meron kayung pinapanigan

    wala nang naniniwala sa inyo

  • kyra

    be fair naman po YES magazine
    just move on na

  • TFC WORLD TOUR

    ngek! palagay ko dapat hindi si marian ang nandyan kundi si pakman

  • masquarade

    hay plenty of sour graping..what else is new..pinoy talaga..kahit kaylan..
    utak talangka.. oy, mga fantitic ng 2..magkaron naman kayo kahit kunting
    kahihiyan..geeeess..ur a shame in ur station….tsk tsk tsk…

  • ^look who’s talking
    UTAK TALANGKA

  • florida resident

    zzzzzzzzzzzz………..

  • airstation

    if you would read the original article on PEP, Ms. Maglipon said that “The list you see here is our own.”… so, they are free to write down the names of the celebrities according to their wish. this list is made to mislead a lot of people. so, it’s up to you.

  • florida resident

    airstation
    I think you should shut the f*ck up

  • ganda

    The TOP 20 Celebrity Endorsers of 2008

    1. Kris Aquino – 22 tri-media endorsements
    2. Sharon Cuneta – 5 tri-media endorsements
    3. Marian Rivera – 25 tri-media endorsements (tied with)
    KC Concepcion – 9 tri-media endorsements
    4. Aga Muhlach – 6 tri-media endorsements
    5. Piolo Pascual – 15 tri-media endorsements
    6. Judy Ann Santos – 24 tri-media endorsements
    7. Vilma Santos – 4 tri-media endorsements
    8. Robin Padilla – 5 tri-media endorsements
    9. Richard Gutierrez – 9 tri-media endorsements (tied with)
    Maricel Soriano – 7 tri-media endorsements
    10. Dingdong Dantes – 9 tri-media endorsements
    11. Dawn Zulueta – 7 tri-media endorsements
    12. Lucy Torres-Gomez – 10 tri-media endorsements (tied with)
    Angel Locsin – 11 tri-media endorsements
    13. Manny Pacquiao – 9 tri-media endorsements
    14. Sarah Geronimo – 10 tri-media endorsements
    15. Lea Salonga – 4 tri-media endorsements
    16. Edu Manzano – 10 tri-media endorsements
    17. John Lloyd Cruz – 8 tri-media endorsements
    18. Toni Gonzaga – 8 tri-media endorsements
    19. Anne Curtis – 5 tri-media endorsements
    20. Ruffa Gutierrez – 7 tri-media endorsements

  • MILLETTE KAPUSO!!!!

    hahahahaha!!!!!!!!!!!!!!!

    pinka baguhan c marian…….. pero pinakamaraming endorsements…………………

    no 1 talaga ang kapuso……………. 1 vs all……….. hahahahahaha!!!!!!!!!!!!!

    actually cya na daw ang highest paid endorser…….. ngaun……………….

  • MILLETTE KAPUSO!!!!

    halos lahat naman ng endorser na yan………..

    galing ng kapuso station………………………..

    so…………. no 1 talaga ang kapuso……………….

  • MILLETTE KAPUSO!!!!

    naglipatan lang naman ng ch2 ang mga yan dahil sa pera ….. galing sa meralco……

    gusto kasi ng ch2 lahat ng pinaka sikat makuha nila kaya tinatapatan ng pera……. pero pagdating nila sa ch2………….. un sa cmula ok…. tapos laos na agad……………

  • (“,)

    walang substance ang post ng isang kanguso sa taas.
    parang sa network nya.
    walang substance. pweh!

  • (“,)

    @kapuso jan sa taas para sayo to:

    yeah ur right. sabi mo sa post mo sa isang topic:
    kapuso, maker of quality & blockbuster movies:

    1. Tanging Yaman
    2. Anak
    3. Bata, bata paano ka ginawa
    4. Madrasta
    5. Tanging Ina
    6. Nasaan Ka Man
    7. A Love Story
    8. Caregiver
    9. Dekada 70
    10. Milan
    11. Dubai
    12. All my life
    13. Forevermore
    14. Don’t give up on us
    15. Til there was you
    16. One more chance
    17. A very special love
    18. when love begins
    19. ang cute ng ina ko
    20. for the first time
    21. got to believe

    ano pa ba? yan lang remember ko eh..

    galing talaga ng gma noh.. quality movies. blockbuster pa.

    hihihi

  • ToMilleteKapuso

    Madami nga kay marian, pero ang ranking ay based sa Kinikita nila! Tie siya kay KC Concepcion kahit 9 lng ang kay KC ay mas MALAKI parin binabayad sa kanya kaysa kahit napakadaming endorsements ni Marian, gets po? Bwahahahahaha!

  • mhia05

    e2 nmng si d’who… prng abnormal…hnd n cguro nliligo toh kcocomments sa site n toh…oi d’who…mligo k nmn ang baho mo na…yuckzzzz…!!!

    sori 1st comment ko toh..i just based lng sa mga threads n gnwa mo..blehh…

    kapuso 4ever…mwuahh…

  • aussieboi

    lol.kakatawa

  • mhia05

    first comment ko ulit to kahit naka tatlong comments na ko
    lahat nalang ng comments ko first
    kahit paulit ulit
    ganyan ako kab0b0
    proud to be kaB0B0

  • jenny

    paramihan ng endorsements ang pagiging sikat…………………

    so…….. no 1 ang mga kapuso……… walang ng hirit dun………………….

    but michael v, iza calzado, joey de leon, gelli de belen and carmina villaruel should be included…………….

    coz… they had more … than most of the above has…………………

    each artist and co has their own asking talent fees,,,, for their endorsements,,,,

  • MILLETTE KAPUSO!!!!

    GALING KAPUSO NA MGA NALAOS NA………..NG LUMIPAT SA CH2:

    1.ANGEL LOCSIN
    2.VALERIE CONCEPCION
    3.TONI GONZAGA
    4.SHARON CUNETA
    5.KRIS AQUINO
    6.BOY ABUNDA
    7.ZSA ZSA PADILLA
    8.RACHEL ANN GO
    9.SARAH GERONIMO
    10.JAKE CUENCA
    11.RUFFA GUTTIEREZ
    12.IYA VILLANA
    13.PIOLO PASCUAL
    14.VINA MORALES
    15.ARA MINA
    16.BILLY CRAWFORD
    17.ANNE CURTIS
    18.NICKY GIL
    19.GARY VALENCIANO
    20.ETHEL BOOBA

  • MILLETTE KAPUSO!!!!

    MGA NALAOS SA CH2……….. NA BUMONGGA ANG CAREER NG LUMIPAT SA KAPUSO NET……:

    1.JOLINA MAGDANGAL
    2.MARVIN AGUSTIN
    3.CAMILLE PRATTS
    4.ANGELIKA DELA CRUZ
    5.HEART EVANGELISTA
    6.MARK ANTHONY FERNANDEZ
    7.HERO ANGELES

  • MILLETTE KAPUSO!!!!

    yeah…………….. konti lang ang endrsmnts n kc compare to marian……………………..

    kelangan paba pagtalunan yan…………………

    dahil nga mukhang pera ang mga kapamilya,,,,,,,, hindi nila kukunin ang endrsmnt kung ala sa level ng asking nila…………….

    dont care ng mga kapuso ang money….. ang impt…. marami kumukuha sa kanila …. dahil sa mga super sikat ang mga kapuso……………..

  • ^nagsalita ang taong kahit kailan e hinding hindi sumikat
    dami mong pinpoproblema b!tch

  • http://www.geocities.com/marianriveraweb Marian Rivera

    hay naku, mga movie fans….

  • chunky

    DAPAT FAIR NMN….ANG YES MAG! AYOKO NA BUMILI!

  • YES..MAGTAE!

    TAE…HINDI FAIR!

  • anong hindi fair?
    contest ba ‘to?

  • jenny

    kung paramihan din lang commercials and endorsements………..

    ito ang top lists:

    1. marian rivera
    2. dingdong dantes
    3. joey de leon
    4. michael v
    5. manny pacquiao
    6. rufa mae quinto
    7. carmina villaruel
    8. robin padilla
    9. richard gutierriez
    10.iza calzado
    11.judy ann santos
    12.lucy torres
    13.kris aquino
    14.sharon cuneta
    15.aga muhlach

  • unknown1

    yeah. bakit wla si joey de leon ah ang dami nya ring endorsements?

  • jennyb0b0

    t@nga mo naman jenny

  • http://www.mukamo.com hmmmmmm…..

    dati-dati no.1 endorser c angel ngayon taon n ito ilan b ang nagawa nya….sk mukha yt bumaba ang talent fee nya……..kulang p ng exposoure ngayon….bk bukas makalawa wl n sya ng tuluyan….dapat n sya gumawa ng gimmick!!!

  • belly bryan from cagayan de oro

    hahai. bakit ba kayo nag tatalo tungkol sa mga stars sa pilipinas? eh…. ang tutuo jan.ai….. maraming sikat na artista sa ABS CBN at hindi na kumukupas… at si ANGEL LOCSIN…isa siya sa mga artistang hindi na kukupas….at isa pa..sikat na siya..isa siya sa nakararami…nag kataon lang busy siya at may proyekto siyang ginagawa… at ito ang dapat niyong tandaan… lahat ng lumilipat sa ABS CBN ay sumisikat lalo…. at di na kukupas pah..at ang tutuong humahakot ng parangal ay ang mga taga abs…at wala ng iba pah…at jahit walang movie ohh projects… they are still title holders.. kasi..sikat nah..
    hahaha lol

  • tintin

    @ ganda:
    the ranking’s right…but the number of endorsements is wrong..
    i also have a copy of this…

  • juday and clauie

    ito ang mga tunay na sikat ngaun na galing channel 7!
    1 ANNE CURTIS
    2 TONI GONZAGA
    3 ANGEL LOCSIN
    4 VALERIE CONCEPCION
    5 JAKE CUENCA
    6 SARAH GERONIMO
    7 RACHELLE ANN GO
    8 BILLY CRAWFORD

    MGA TUNAY NA LAOS NGAUN NA SIKAT DATI SA CHANNEL 2!
    1 JOLINA MAGDANGAL
    2 HERO ANGELES
    3 HEART EVANGELISTA
    4 ANGELIKA DE LA CRUZ
    5 CAMILLE PRATTS
    6 MARVIN AGUSTIN

    MGA DI KUKUPAS AT HIGHEST PAID CELEBS NG CHANNEL 2!
    1 KRIS AQUINO
    2 SHARON CUNETA
    3 BOY ABUNDA
    4 JUDY ANN SANTOS
    5 CLAUDINE BARRETTO
    6 PIOLO PASCUAL
    7 BEA ALONZO
    8 JOHN LLOYD CRUZ
    9 CHARICE PEMPENGCO!!!!!!!!!!!!!!
    10 ANGEL LOCSIN
    11 KC CONCEPCION
    12 WILLIE REVILLAME
    13 TONI GONZAGA
    14 SAM MILBY
    15 ANNE CURTIS
    16 SARAH GERONIMO
    17 EDU MANZANO
    18 ROXANNE GUINOO
    19 ANGELICA PANGANIBAN
    20 RYAN AGONCILLO

  • http://modem maya

    si sharon talaga ang highest paid celebrity in the philippines biruin nyo 45 minutes lang ang show na na sharon 5 million na ang sahod nya sa ABS,tapos sa commercial 5 lang ang AD nya pero ang talent fee nya wow super rich talaga c mega.

  • estrelle

    for me…..i think c ms. judy anne santos yung may pinaka maraming endorsments ngayon…..yun lang poh!

  • voiceless angel

    hay naku!!!
    don’t feel so dismayed about all these issues. well juz wanna say d whole truth…ABS-CBN stars always make it to top; kapuso stars only follow them. that is it.
    wala talaga binatbat stars ng 7, ok.

  • voiceless angel

    and i give my 100% yes na c judy ann santos ngayon ang may pinaka madaming endorsers…try nyong bilangin noh…porke kc favorite nyo ang sang artist, feeling nyo xa na lagi ang ganto at ganyan, don’t be lyk dat. COUNT D TV ADVERTISEMENTS OF JUDY ANN SANTOS, THEN DAT WILL FINALLY STOP YOUR MOUTH AND WILL CLOSE ALL THESE ISSUES.

  • voiceless angel

    after all these…these artists do not know us…who are we, do they know us???we do know them; but they dont know us…no matter how much we push an artist up at the end of the day, who are we in his/her lyf…NONE, ryt???So for me, better stop messing up with their affairs…but i do understand that they play part in our lives, making us happy everytime they appear in tv…but as for me:IISA PA LAMANG MAKES MY NIGHT ADEQUATE

  • rodel

    ANG TOTOO!!!!!!! WINNER TALAGA ANG KAPAMILYA STARS KAYA WAG NA KAYO MAG-AWAY…HAHAHAHAH….LAHAT N SIKAT NASA 2, LAHAT NG LAOS NASA 7, GANUN LANG YUN…TAMA DIBA!!!!! SULIT KA PAGKAPAMILYA KA…GANDA TALAGA NI ANGEL LOCSIN SA PERSONAL….SANA MAN LANG MAHIYA KA MARIAN….

  • princess d

    i rili don’t know why you people nid to argue over that thing!! KAPAMILYA rulezzzz! that is a FACT.

  • kikay

    highest paid ba kamo si Marian ngaun ???anu yun dinaig sina Kris Aquino,Sharon Cuneta ???Kay Kc nga lang wala na sya binatbat eh,kailangan pa nya ng 25 endorsement para lang makapantay sa #3,eh si Kc wala pa sa 10 !!!Ibig sabihin liit lang ng talent fee nya noh !!!

  • im4marian

    CRAB MENTALITY NA TALAGA PAG PINOY…
    i must admit kapamilya’s are craving FOR RATINGS STILL!!!!
    they will never stop kahit kitang kita naman sa mga ratings na iuuna muna ang mga kapuso shows tapos susunod lang kapamilya shows…
    When will you get TIRED OF CRITICIZING MARIAN?
    If she’s malansa, palengkera, etc.
    then why is she on top now?
    WHERE IS ANGEL NOW?
    ni isa nga yatang MMFF film wala siya eh…
    nagka-pelikula naba sya pagdating nya ng kapamilya?
    wala pa diba?
    KUMITA BA YUNG LOBO-G? isinama pa si MAMA piolo pero wala pa rin naman… haaaay…

    THUMBS UP FOR KAPUSO!

  • im4marian

    KAPAMILYAS””

  • trueblue

    it doesn’t matter naman kung sinu ang masmarami endorsements, shows, movies, intrigues, or whatsoever man. These are just all about money! it’s just about making profits, people!

    ang importante kung nakakatulong ba ang mga artistang yan sa bansa natin para umunlad economically o kaya kung nagiging magandang modelo ba sila para sa tao.

    Kung may palengkera, good model ba iyan? i don’t think so. kahit sabihin mo mang taga cavite ka, di yan excuse!

    Ang isang “angelic” na actress ngaun na sikat na sikat, i know ay mabait at totoong tao sya dhil ilang beses ko na siya nakikita. isa tlga syang ANGEL.
    un na!

  • leebee

    kudos kay im4marian!!! pinaka may sense ang sinabi mo!