(@benchtm) Actor Dingdong Dantes has just launched his newest fragrance for clothing brand Bench.

It’s called “Empower” Deo-Cologne. The launch was held last February 4, at The Atrium, SM Mall of Asia and was hosted by Korean TV host and DJ Grace Lee, which is currently linked to President Noynoy Aquino.

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“Actually ano po, ang theme kasi ng deo-cologne is Get empowered. Kumbaga, binibigyan ka niya ng confidence and courage to face your fears and challenges.” said Dingdong about his cologne brand.

Dingdong had to go shirtless for the promo of the said product. How does he stay fit? “Magaling kasi ang cook ko. Si Marian [Rivera] na pinaghahandaan ako ng masarap na isda palagi.” he said.

Dingdong and Marian top bill the upcoming GMA-7 series “My Beloved.”