The 3-day box-office gross sales figures of the movie “The Road” from GMA Films, which was commercially released in the US are in.
According to the website Box Office Mojo, the movie’s domestic total as of May 13, 2012 is $56,692 or approximately 2.42 million pesos.
GMA-7 critics has this to say: [via Facebook]
GMA Films’ much hyped horror movie, THE ROAD, which debuted in 50 US cinemas has failed to lured interest from American viewers as it only raked P2.6 million or $61,200 according to the international tabulator BOX OFFICE MOJO. Although the Film allegedly received positive reviews from international critics as claimed by GMA, it has somehow failed to appeal even to almost a million Filipino citizens residing in US and Canada. Is the hype for the said movie a simple media frenzy?
What makes a movie a “flop”? According to Wikipedia, the term flop or box office bomb refers to a movie for which the overall cost (production, marketing and distribution) greatly exceeds the revenue regained by the movie studio.
First of all, we must know how much GMA Films spent (overall cost) in order for us to determine whether it’s indeed a flop. Second, it’s too early to tell because the movie is just in its first week of showing.
The Road was first released in the Philippines in November 2011. It stars Carmina Villaroel, Rhian Ramos, TJ Trinidad, and Alden Richards.