LBC Express pulls out TV commercial

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LBC Express Inc. has ordered its advertising agency to stop the airing of its controversial TV commercial showing a grade school spelling bee parody.

This is in response to the letter received by the company from Department of Education Secretary Jesli Lapus asking for the immediate pullout of the said TV commercial as it may give students bad spelling habits.

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In the TV commercial, an emcee played by Edu Manzano is asking a young contestant to spell the word “remittance.” The student, after pausing and remembering how his mother receives money remitted to her by their father abroad through an LBC branch, answers, “Remittance: Capital L-B-C,” and Manzano acknowledges with a “Tumpak!”.

In two other versions, contestants are asked the spelling of words “affordable” and “convenience” to which they answer the same — “Capital L-B-C”.

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