Health group criticizes Marlboro for Red List, DoH says sponsorship of Eraserheads concert violates the law

Dr. Maricar Limpin of the Framework Convention on Tobacco Control Alliance Philippines (FCAP) criticized Philip Morris, manufacturer of Marlboro for its Red List.

Dr. Maricar Limpin

The “Red List” is the cigarette manufacturing firm’s new way of promoting their products through the Internet. Those who register on the “Red List” get invited to special events that give away cigarettes and drinks to guests. The Red List registration site is reportedly being used for the upcoming reunion concert of the Eraserheads on August 30. Those who want to get hold of free tickets simply need to register on the “Red List”. Limpin said FCAP has been monitoring the registration site, and the group has learned that even non-smokers, most of them young, have already applied for free tickets to the concert.

The Department of Health (DoH) on the other hand, said Philip Morris International Inc. has violated the Philippine tobacco law by sponsoring the Eraserheads reunion concert. Health Undersecretary Alexander Padilla said Philip Morris violated Republic Act 9211 or the Tobacco Regulation Act of 2003, which prohibits tobacco advertising from sponsoring events like concerts.

Meanwhile, Louis Camilleri, chairman and chief executive officer of Philip Morris International, said in a letter: “The promotional event you refer to is an invitation-only event, not open to the general public. It is restricted to our trade partners and to adult smokers who can obtain an invitation by registering on our adult-only access website, where they must provide proof of age through a government issued ID.”